How to Make a Pitch Deck for Your Next Business Venture

You’ve put together a great idea for a new business venture, but now you need to put together the proper pitch deck to convince investors or clients to give you a chance. In this article, we’ll teach you how to create a pitch deck that will make your idea stand out and help you land the deal.

What is a Pitch Deck?

When pitching your business venture to potential investors, you’ll need to create a deck of slides that showcases your idea and how it can benefit the company or person you’re trying to reach.

A pitch deck is a simple but powerful tool that allows you to communicate your idea concisely and effectively. It’s composed of four main sections:

  • The thesis,
  • The benefits,
  • The strategy,
  • The execution.                                                                                                       The thesis is the overall idea or concept behind your venture. This section should describe what you’re proposing and why it’s unique or valuable.

The benefits are the reasons why someone else should invest in your project. This section should list all of the ways your idea will improve their life or business.

The strategy is the plan for how you’ll bring your idea to fruition. This section should outline how you’ll do everything from market research to fundraising.

The execution is where you put all of the hard work into making your business happen. This section contains detailed information about your team, budget, and timeline.

What to Include in a Pitch Deck

A pitch deck is a document used to promote a business venture. It typically includes information about the business, the product or service, the team behind it, and how money can be raised.

Below are tips for creating a successful pitch deck.

  • Frame your deck around your unique selling proposition (USP). This is the reason why people should choose your product or service over those of your competitors. Make sure to articulate this in clear and concise terms.
  • Keep your presentation simple and easy to follow. Use easily digestible bullet points to organize your information. Avoid dense paragraphs full of jargon.
  • Use visuals to support your arguments. Images can help communicate complex concepts in a way that is easy to understand. Try to include at least one slide per major point you’re making in your deck.
  • Test out your deck before presenting it to potential investors or customers. This will help ensure that all the information is accurate and that the presentation flows smoothly.

How to Make a Good Pitch Deck

If you want to start a business, or are thinking of doing so, one of the most important things you can do is create a good pitch deck. A pitch deck is a presentation that explains your business idea to potential investors or customers. It should be concise, well organized, and easy to read. Here are some tips on how to make a good pitch deck.

  • Make your deck as simple as possible. Don’t clutter it up with too much detail; investors and customers want to be able to quickly understand what you’re proposing.
  • Use effective graphics and visuals to help explain your ideas visually. If your product or service is unique, use photos and videos to illustrate your points.
  • Try to be clear and concise when writing the text of your deck. Keep sentences short and to the point, making it easy for people to understand what you’re trying to say.
  • Include pertinent statistics and data that support your claims. This will help prove that your idea is viable and worth investing in.
  • Let people know how they can get involved with your project or venture. This will build trust and encourage them to invest in you and your business venture.


Whether you are starting a new business or looking to take your current one to the next level, creating a pitch deck can be an important part of your success. A good pitch deck will help you explain your business idea in an easy-to-understand format, highlight the key points that make your venture unique, and show how investing in it would benefit both you and the people who would be affected by it. Creating a good pitch deck is not easy, but with some practice it can be something that helps you achieve your goals faster than you might otherwise expect.